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Everyone Was at Balmain x H&M’s Epic Launch Party—Even the Backstreet Boys

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balmain hm party

On Tuesday night, something happened. Something big. Not only did the world’s most famous models converge on an event space in very lower Manhattan to celebrate Balmain x H&M’s insanely buzzy collection, but—wait for it—the Backstreet Boys were there too. That’s right: Nick, Brian, A. J., Howie, and Kevin stormed the stage after a fierce (but lengthy) fashion show/dance-off hybrid to perform “Everybody,” “Larger Than Life,” and seminal late-’90s anthem “I Want It That Way,” which had everyone in the house in singing along. During the performance, we kept our eye on Kendall Jenner and Gigi Hadid, who gave singing along the ...

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